Various UX and service design projects in the behavior change and health tech spaces.

I make ongoing content, web maintenance and design updates to the Purusha Studio website. Most recently I designed and implemented the yoga teacher training page: https://purushayoga.org/yoga-teacher-training-sf/

In March 2025, I implemented the new branding guidelines for Purusha's website, then designed and implemented their yoga teacher training page in close collaboration with the co-owners.

The following month, they hired me on a contract basis to make ongoing content, maintenance, and performance updates to their WordPress website.

I teach hatha flow, vinyasa, and beginner yoga classes in person and online.

Led the design and validation of SpendLight, a mindful spending journal that helps users build calm and awareness around discretionary purchases through brief daily reflections — an alternative to traditional budgeting apps.

• Conducted generative interviews and competitive analysis to understand why users abandon budgeting tools and what makes financial behavior change feel emotionally safe and sustainable.

• Designed and refined the core experience through mid- and high-fidelity prototyping using Figma Make and Figma Design.

• Moderated user tests and synthesized insights that shaped the core product philosophy (“awareness, not control”) and clarified SpendLight’s tone, onboarding, and feature set.

• Validated a journaling-based financial behavior model focused on emotional triggers, self-reflection, and calm.

• Defined a scoped MVP ready for development, including annotated Figma files, an insights summary, and an MVP design brief with event instrumentation.

• Partnered weekly with founder/technical lead to align design decisions with product goals.

Final prototype validated for MVP; currently transitioning to engineering build with target iOS beta.

I was the User Testing Lead for a 10-week product design sprint with Talofa Games, redesigning the “Welcome Back” flow for Monster Walk, a mobile fitness game that converts real-world steps into in-game rewards.

Key contributions:

Designed and executed both unmoderated Maze studies and moderated 1:1 concept testing, including a strategic pivot that improved qualitative feedback depth.

Recruited participants from multiple sources (closed tester group, Discord community, friends & family) and built systems for moderator alignment and note-taking.

Synthesized insights into actionable design decisions — shifting focus from step-to-stamina clarity to emotional engagement and monster personality, based on user feedback.

Produced annotated mid-fidelity wireframes within Talofa’s existing design system and game logic constraints.

Collaborated with a cross-functional team of designers, coaches, and the client to iterate through multiple test/ideation cycles, ensuring alignment with player motivation, retention goals, and technical feasibility.