• Led system architecture and UX design of Bosch compatible Advanced Driver Assistance System (ADAS) for the 2019 production car.
• Managed 2 junior designers on ADAS projects.
• Worked closely with 10 engineers to understand each ADAS feature's requirements and technical limitation.
• Define the architecture of the steering wheel hard buttons and it's interaction with the vehicle's multiple displays and sound/voice system.
• Performed co-creation research study with 30 potential buyers in Shanghai, China (e.g card sorting, paper prototype, usability studies).
• Experienced the growing pains as this Chinese startup expanded from 70 to over 1,200 employees within 1 year.