Leading the end-to-end vision, design, and delivery of an AI-powered mobile streaming platform for AI-generated films, setting the creative and product direction from 0→1. Establishing the design-led product strategy, roadmap, and success metrics, aligning user experience, technology, and business outcomes. Defining the interaction model for AI-assisted creation and discovery, ensuring LLM-generated content experiences are intuitive, transparent, and human-centered. Directing cross-functional decision-making across design, engineering, and operations, shaping platform architecture, scalability, and go-to-market readiness. Authoring product requirements and monetization strategy (Stripe, Shopify), and embed AI as a core collaborator in the design and development process to accelerate innovation and iteration.

• Led UX strategy for a unified healthcare dashboard consolidating claims, payments, prescriptions, and appointments across fragmented systems serving 50M+ users.

• Influenced product direction by aligning stakeholders across claims, pharmacy, and billing teams to define a cohesive experience vision.

• Redesigned billing workflows, increasing on-time premium payments by 2%, directly impacting revenue and customer retention.

• Improved prescription adherence by 1% through simplified mobile refill and tracking experiences.

• Established scalable interaction patterns and navigation frameworks adopted across multiple healthcare platforms.

• Partnered closely with product managers and engineering leads to resolve ambiguity, prioritize roadmap tradeoffs, and deliver outcomes at scale.

• Led design systems strategy for B2B and developer-facing products, improving consistency and velocity across teams.

• Influenced cross-team alignment by partnering with engineering and product leaders on long-term platform design decisions.

• Mentored junior designers and contributed to raising design quality and standards across the organization.

• Owned end-to-end design for a responsive e-commerce platform serving 40,000 users across 20 camera brands.

• Designed and optimized cart, checkout, and authentication flows to improve engagement and conversion.

• Collaborated with product, engineering, and marketing to align user experience with business objectives.

• Introduced design improvements that reduced friction across multi-brand customer journeys.

• Redesigned three enterprise dashboards for B2B clients, improving usability for 50,000+ users.

• Standardized UX patterns across two major product lines, increasing consistency and reducing design debt.