I led a strategic assessment of a trading and account management web app, optimizing UX through a redesigned onboarding flow with a third-party KYC provider, reducing confusion and increasing completion rates. I spearheaded multiple high-impact initiatives, including a full overhaul of the cash and crypto deposit interface, simplifying access and significantly boosting cash on-ramping. Additionally, I developed a full-scale mobile mini-game within Telegram, which grew to nearly 800,000 users in three months, supporting up to 20,000 daily players. Towards the end of my tenure, I helped integrate a trading platform into the app, enhancing it with a mobile-only stacking game, in-game mods, bonuses, and an integrated crypto podcast to deepen user engagement.

I played a key role in enhancing the checkout experience by implementing Pay-In-4 functionality between 2021 and 2022. I then transitioned to the Cryptocurrency team, where I contributed to the launch of several major features for PayPal’s Crypto Consumer profile. My work was instrumental in the successful rollout of the PYUSD stablecoin, enabling seamless asset conversion between PYUSD and other digital currencies. In 2024, I was selected to lead a specialized team focused on delivering high-impact improvements, including a major framework revision that enabled the crypto web application to be packaged via Module Federation in Webpack 5, enhancing scalability and modularity across the platform.

I drove user growth by integrating Plaid for income verification, streamlining the application process for both new and existing users. I enhanced internal user testing to gain deeper insights into audience behavior and interaction patterns. Additionally, I led a large-scale refactoring initiative, modernizing the outdated Ruby front-end by transitioning to Vue.js, which significantly improved navigation response times and enabled better componentization of shared designs.

Leading the design and development efforts for front facing consumer applications and interfaces at a privacy focused blockchain start-up based in Europe. I work closely with the current team and community to help build a strong and accessible platform.