• Designed an AI-powered Retail Self-Service Management application, enhancing consumer financial control.

• Prototyped analytics with WebGL, cutting user onboarding time by 50%.

• Redesigned payment flow using funnel analysis, increasing clicks by 65%.

• Conducted usability tests and user research to improve trust and transparency in AI interactions.

• Led end-to-end UX design for payment processing solutions, enhancing user experience for B2B and B2C clients.

• Conducted user research and usability testing, optimizing digital wallet and checkout experiences, resulting in a 25% increase in user satisfaction.

• Established a comprehensive design system, ensuring consistency across PayPal’s financial products while adhering to ADA & WCAG 2.1 compliance.

• Designed and customized ServiceNow Financial Services Operations interfaces using Jelly scripting and reusable UI components.

• Developed accessible catalog items, forms, and dashboards, enhancing usability and reducing user training needs.

• Proficiently utilized ServiceNow UI Builder to create responsive dashboards, ensuring cross-platform compatibility.

• Designed and implemented real-time data visualization tools using D3.js, boosting enterprise adoption by 30%.

• Led the migration of multiple microsites to a centralized Drupal platform, ensuring URL integrity and user journey consistency.

• Collaborated with cross-functional teams to launch a new enterprise product, resulting in a 30% revenue increase in the first quarter.