• Built and scaled large-scale Ads (AdTech) Forecasting data platforms supporting advertiser campaign planning and audience reach estimation.
• Designed distributed data pipelines and high-dimensional analytics systems using Apache Beam, BigQuery, and Elasticsearch to process large volumes of ad request data and power real-time APIs.
• Developed time-series data pipelines and datasets used by machine learning teams to improve forecasting models for campaign delivery and performance.
• Architected billable delivery and financial data platforms for the Ads ecosystem, supporting billing, payments, reconciliation, and financial reporting workflows.
• Designed and implemented advertiser-facing Ads APIs, and optimized forecasting APIs executing complex aggregations to significantly improve latency and scalability.