• Independently led marketing campaigns, crafting messaging and positioning, managing stakeholders (external creative agencies, PMMs, Growth Marketers, MarOps, etc), outperforming industry and internal benchmarks in campaign performance such as YT View Rate (double the industry average) and Unique CTR (3.1x greater than the internal benchmark).

• Created high-quality narratives and creative assets, resulting in successful marketing programs to support GTM for a product expected to generate over $1B in annual revenue.

• Led successful planning and execution of high-visibility client-facing summit, resulting in 4.9 satisfaction out of 5 and positive press coverage. Managed relationships with multiple teams, led a group of 9 people and the agency, and gathered key feedback from leaders whilst managing their expectations.

• Led teams from 8 different areas in the launch of a new workflow to support the success of an Entertainment-focused product which is expected to generate USD100/year.

• Supported the PMM by creating the value proposition for an org-level high-profile product, having as base audience research and product goals.

• Successfully managed over 100 product launches on schedule, leading numerous cross-functional experts and leveraging data to create solid processes.

Developed the go-to-market strategy for an early-stage Sake startup, analyzing the competitive landscape, market size, and consumer profile. Defined the brand’s strategy, value proposition, and communication plan, which led to the company selling out all its batches to date.

• Defined the ideal businesses for the G Suite Corporate segment based on a segmentation analysis, influencing territory planning for the Sales Specialists, which led to a historical over-performance;

• Created an industry-focused campaign to drive inbound demand, and high-touch marketing field events to progress pipeline of prospective accounts;

• Based on Design Thinking principles, developed and launched processes and tools to share best practices at scale, recognize over-performers, and protect historical knowledge of the Cloud Account Management team

• Led teams from 4 creative agencies, managing $XXMM to craft the TV, OOH, Social, Digital, Online Video, and Mobile strategy for Budweiser and Antarctica (brand value: $2.9B) across 12 countrywide ATL campaigns

• Developed a branded entertainment content strategy based on data analysis and consumer research, reaching company benchmarks with a YouTube series

• Created solutions that comprehended media strategy, content development, trade execution, and experiential events.