https://vladanvidakovic.framer.website/ https://dribbble.com/Vidakovic
Experience
2023 — Now
2023 — Now
Illinois, United States
• Led the PayPal Credit UK Acquisition Redesign, reimagining the credit application flow to enhance user experience while ensuring compliance with consumer duty regulations.
• Collaborated with the PayPal Checkout team to refine the new checkout experience, optimizing the positioning of PayPal’s financial products for better visibility and engagement.
• Designed and developed a servicing modular experience for both web and mobile, enabling consistency and scalability across multiple products and international markets.
2021 — 2023
2021 — 2023
Illinois, United States
• Design and optimize user experiences for PayPal Credit US, PayPal Credit UK, and PayPal Cashback Mastercard, as part of the Consumer Credit team.
• Played a key role in launching and maintaining the servicing experience for PayPal Cashback Mastercard and PayPal Credit UK, ensuring a seamless and user-friendly interface.
• Designed for both web and mobile platforms, collaborating closely with the PayPal UI team to maintain consistency and scalability.
• Conducted and leveraged user research, participating in testing sessions and iterating on designs to align with user needs and business goals.
• Partnered with cross-functional teams, including product managers and developers, to deliver intuitive, accessible, and high-performing financial experiences.
2018 — 2021
2018 — 2021
Greater Chicago Area
• Designed responsive experiences for MyQ Business, a cloud-based access control system for commercial facilities and residential communities, collaborating closely with product managers and developers in a cross-functional team.
• Led UX efforts for the MyQ Residential App, designing and refining camera software to enhance usability, accessibility, and security.
• Contributed to the MyQ Design System, establishing a scalable component library and design guidelines to ensure consistency across products.
• Conducted user research through interviews, surveys, and usability testing to inform design decisions and improve user experience.
• Created wireframes, prototypes, and high-fidelity UI designs, iterating based on stakeholder feedback and user insights.
• Partnered with developers to ensure seamless design handoff and alignment between UX vision and technical implementation.
• Advocated for UX best practices, accessibility, and a user-centered design approach within the organization.
2016 — 2018
2016 — 2018
Greater Chicago Area
http://chicagowrap.com/
Education
University of Novi Sad, Serbia
Bachelor's degree, Kinesiotherapy/Kinesiotherapist
2004 — 2010