• Own overall product strategy, roadmap planning, and cross-functional execution.

• Drive product vision and system architecture across agentic workflows and AI content generation pipelines.

• Lead product planning, prioritization, and decision-making across engineering, design, GTM, and leadership stakeholders to ensure alignment between technical feasibility, user value, and business objectives.

• Establish product development processes, including CI/CD thinking for AI features, evaluation and quality frameworks for generated outputs, and scalable experimentation and iteration cycles.

• Led and mentored the product design function, scaling design processes, quality standards, and cross-functional collaboration frameworks across product, engineering, and GTM teams.

• Owned end-to-end design strategy across major product modules.

• Introduced structured design iteration methodologies, system thinking approaches, and edge-case planning to improve product scalability and implementation feasibility.

• Shipped an agentic AI platform from 0 to 1 that combines marketing automation and operational analytics to help SMB and franchise businesses automate growth execution and data-driven decision workflows.

• Built the end-to-end flow from product visions and interviewing to high-fidelity prototyping and usability testing. Iterate the products to ensure scalability, personalization, and intuitive UX for non-technical users.

• Lead cross-functional meetings with web developers, AI engineers, and business

growth teams to define product specifications, ensuring alignment and execution.

• Created a design system and brand guidelines. Launched the marketing website.

➤ Developed research-driven digital transformation strategies that enhanced user accessibility by optimizing system architecture, informed by data synthesis on organizational structures, workflows, and business objectives.

➤ Designed presentation slides and reports for client meetings, visualizing complex data to communicate key insights and facilitate strategic planning.