Product design leader focused on best in class digital experiences and innovation at Tapestry.

I collaborate with cross functional leaders to gather business requirements, research objectives, scope agile development needs, and design interactive prototypes for usability testing.

Partner to brand leaders on design proposals leveraging user insights. Consistent advocate for human centered design, balancing customer & business needs, data, user research, and testing early & learn.

Partnered cross-functionally to ideate, research, design, test, and release digital experiences online and in stores. Projects include site enhancements for e-commerce platforms (Coach.com, CoachOutlet.com, and global sites), micro sites for product launches, pop-up experiential events, and progressive web apps for in-store digital experiences.

Lead designer for apartment-hunting mobile app concept. Worked closely with Co-founders and lead developer on design iterations and user testing on MVP prototype. Projects include pitch decks, personas, wireframe sketches, user flows, illustrations & iconography.

Web and email designer for ecommerce underwear & lingerie retailer. Collaborated with a small marketing team to conceptualize, plan, and produce assets for weekly marketing campaigns, working within short sprints to achieve company goals.

Partnered with stakeholders to perfect the visual navigation experience. Created wireframes concepts, gathering Google Analytics data to inform information hierarchy and site wide content spots for promotional elements.

Designed digital and printed marketing collateral for the non-profit’s 2014 and 2015 gala. Projects include email and web design, Gala identity, invitation cards, banner ads, postcards, and pamphlets.