San Francisco, California, United States
I helped bring Sleepwhale to life. From naming and brand identity to launching a sleep product that’s helped thousands of people rest better, naturally.
As a founding partner, I led creative and product development for our modular sleep system, which now includes multiple SKUs designed to target different sleep challenges. I built the brand from scratch, designed and launched the website, and crafted a product experience grounded in both science and storytelling.
Key contributions:
• Named the company and built the brand from the ground up
• Led creative direction across visual identity, packaging, and web
• Designed and launched the e-commerce experience (Shopify)
• Developed and refined the core product (CBD/CBN sleep blend), now shipped to thousands across the U.S.
• Expanded the line to include multiple SKUs, including extra strength and single-ingredient variants
• Built the Sleep Stack system, a framework combining products and habits to improve sleep across four core pillars
• Led storytelling and education across email, content, and events
Sleepwhale is more than a supplement. It's a movement toward smarter, natural sleep.
