• Unified fragmented configuration and analytics tools into scalable systems — reducing the time operators needed to interpret experiment results and act on performance data.

• Owned end-to-end design for Ads & Experimentation platform serving 100+ operators across campaign setup, configuration, and reporting workflows.

• Led design mentorship and critique rituals, raising cross-team design quality and establishing shared practice norms as the senior IC.

• Led design strategy for internal B2B tools including A/B testing platform and advertiser campaign manager, supporting 100+ internal users and external clients.

• Partnered with PM and Engineering to ship configuration and reporting features that streamlined partner operations workflows.

• Teach User Experience Design principles to undergraduate students in Integrated Design & Media program, translating industry expertise into practical curriculum

• Guide hands-on design projects from concept to prototype, mentoring students through real-world UX challenges and design thinking methodologies

• Foster creative problem-solving skills preparing next generation of designers for industry roles through project-based learning and industry case studies

• Led UX optimization initiatives for e-commerce platform supporting key business KPIs through data-driven design improvements

• Redesigned Homepage and Login/Signup flows plus new Travel section—improving user conversion and expanding product offerings

• Created comprehensive design system including mockups and prototypes supporting web optimization and A/B testing initiatives

• Designed blockchain application interfaces translating complex technical concepts into intuitive user experiences for mainstream adoption

• Collaborated with C-level executives to align design solutions with business strategy and product roadmap

• Delivered accessible UI/UX for blockchain products, making advanced technology approachable for non-technical users