(Acquired by Workday)

At Paradox, I lead product vision for world-class conversational AI on IOS/Android for clients like McDonald's, Nike, and Whole Foods. Together, we create meaningful experiences for their 135M+ candidates, and 10% of all hires in the US.

Cross-functional design lead for SaaS product consultancy.

• Leveraged insights in retention marketing product redesign, resulting in 170% conversion increase across +2M customers and adoption by major brands including RedBull and Sam Edelman.

• Diagnosed needs and developed strategy resulting in 20+ clients across a broad range of industries.

• Co-authored design systems and interaction for 3 in-house SAAS startups.

Led development of brand and website design for a partnership with Hoopfest reaching an audience of over 200,000.

• Directed 4 assistant videographers and collaborated with 12 schools’ administrations to

organize and execute a district-wide shoot.

• Edited 100+ hrs of footage into a promotional video, reaching 605 teachers, 10,000 students, and their families.