Acquired by Target, Shipt is a three-sided marketplace and delivery service giving members next-hour access to goods from 50+ retailers across the US
I led and executed projects on both the member and shopper apps:
• Redesigned check-out flow for members including the addition of support for Apple Pay in order to lower purchasing-friction and cart-abandonment rate
• Reimagined the entire order fulfillment process for shoppers to increase efficiency and decrease human-error; the results drove up CSAT and tips, thereby increasing shopper-stickiness
• Crafted a new onboarding experience to increase rate of shoppers going on a first shop by 18%, contributing to an overall lowering of CAC