Partnering with AI agents to build scalable identity and permissions solutions adopted by AWS customers globally.

Building AI agents that automated cross-functional workflows, boosting efficiency and promoting usage.

Owned the vision and end-to-end experience for an internal GenAI platform, defining its long-term strategy, ecosystem, and integration model.

• Led UX vision and design for internal marketing consoles, empowering 1,500+ global stakeholders; partnered with senior leadership to drive adoption and innovation.

• Created foundational templates and guardrails for 600M+ global campaigns; established implementation standards for consistency and efficiency.

• Delivered and scaled Virtual Advisor, setting a new trajectory for merchant engagement and onboarding efficiency.

• Modernized the end-to-end inventory management experience and improved multi-platform self-service capabilities.

• Introduced a cohesive notification and support framework, reducing friction in merchant issue resolution.

• Oversaw the migration and continuous development of the Merchant Design System in collaboration with system engineering teams.

• Relaunched the Groupon Marketplace experience across web and mobile, modernizing the consumer journey and improving discoverability.

• Defined a forward-looking north star vision for the consumer experience and secured buy-in from senior leadership.

• Upgraded accessibility for third-party integrations in Things To Do, improving usability for diverse customer segments.

• Shaped the product roadmap by synthesizing user insights and competitive intelligence.