Design projects that utilize my 20-year industry experiences in Travel, Entertainment, Healthcare, Retails, Finance and more. Projects includes user research, rapid concept development, information architecture, wireframe, interaction design, visual design, prototyping and user testing, for mobile native app and responsive web design.

Lead product design for all consumer-facing products: Responsive web and iOS native apps on both iPhone and iPad. Participated in research, usability testing, and working with developers to ensure the integrity of design is maintained. Spearheaded the birth of the design system driven by variables supported in Figma.

Joined at the early stage to lead product design as we explore and learn new opportunities on the crossroad between hospitality and entertainment space. Responsibilities include: Consolidate multiple styles from previous designers, Establish design systems, Audit current product experience, provide feedback and action plan broken into phases, Brainstorm product directions, User Research, User Testing, Work with developers to maintain design integrity. This is a fully remote position with a team distributed around the world.

Lead designer for Aura native iOS app. Designed features from research, concept, hypothesis, experiment variations and A/B test set up.

• Lead user experience design for Netflix customer support organization. Responsible for 8 key products, including member-facing Netflix Help Center, Agent ticket management system, Support Knowledge Base CMS, Agent training system, Ticket escalation system, etc.

• Advocated and successfully redesigned the previously desktop-focused Netflix Help Center to be a mobile-centered product including a new multi-modal solution delivery system.