Drive growth for Coinbase One

Lead 15+ Android/iOS engineers to build Account solution with the mission to provide TikTok users an easy and safe account login and management experience, and provide reliable, privacy compliant services to TikTok ecosystem

• User Growth

Led a full stack team to boost Snapchat's organic and paid user growth for new users and churned users. Developed the marketing solution focused on attribution and targeting, and spearheaded the creation of Snap's first in-house ads product.

• Monetization and Paid Acquisition Attribution

Enhanced App Install and Web View attribution framework.

Built the end to end full stack measurement solution for paid user growth campaigns.

• Reengineered Snapchat Android App (Project Mushroom)

Key contributor to the reengineering of Snapchat’s Android app, focusing on startup and camera creation flows. Played a pivotal role in boosting app startup performance by over 600% and enhancing snap creation performance by 250%.

• Snapchat Android Camera

Led initiatives to elevate Snapchat's Android camera and media performance. Developed on-device camera and transcoding solutions, modernized the camera system architecture, and engineered in-house media recorder and video player from scratch.

Assist graduate students with the course Text Analytics.