Driving annual incremental revenue of the HelloFresh subscription and upselling products through optimization of menu pricing strategy, improvements in menu discovery and shopping experience, and streamlining product marketing communications across the customer lifecycle. Leading new product launches and repositioning to active customers crafting strong go-to-market messaging and segmenting relevant audiences to ensure successful adoption. Partnering with product, tech, customer insights, merchandising and pricing to bring an experience that addresses customer pain points and drives greater retention and growth over time by decreasing pauses and cancellations.

Enhancing Google App Ads adoption for the retail vertical through targeted GTM strategies. Developed sales collateral for 3,000+ advertisers and collaborated with product leaders to refine features and address adoption gaps, driving scalable global growth.

*Impacted by layoffs

Led inbound to gather insights intending to improve Meta Partner platform experience.

Delivered a 4x YoY revenue increase for TikTok Ads in North America through strategic business planning with senior leadership. Launched a sales training program for 2,000+ sellers, achieving x% revenue boost and improving product adoption by x%.