Working on advanced investing and option trading

• Design for small business owners (home service providers)

• Responsible areas: User Acquisition (sign up & new logos), User Onboarding/Activation

• Most outstanding Impact: ~338%+ pro onboarding completion rate

• Led the new user acquisition research. Inspired persona building activities and marketing research/design

• Redesigned Houzz marketplace navigation, increased GMV by ~7% in Desktop & Mobile web, increased GMV by ~15% in Mobile App

• Other projects: Product Listing Ads (~3%+ GMV), Order Tracking Page, Houzz Credit Card Page.

• Designed and shipped Boomerang for iPhone. Crafted UX flows, interfaces and icons, created style guide, conducted user interview and user testing

• Implemented design changes that increased user reviews from 3.8 to 4.7 stars

• Highlights include: Onboarding Experience Redesign, Brief Me, Respondable, Inbox Pause, Boomerang for Apple Watch, voice assistant project, visual design guideline, and iconography

• Partnered with the marketing team to create assets for product illustrations, Apple Store, blog posts, email coupons, and email campaigns

• Currently working on redesigning Boomerang for Android from Holo to Material

• Acquired a better understanding of user's need by answering support tickets

• Redesigned the web-based image annotation tool (internal use only) to support the face

recognition algorithm

• Led and conducted user interview and usability testing