Tech Lead — GenAI Ads Product
Defined and drove org-wide architecture for integrating GenAI Website Understanding APIs into ads systems, enhancing platform capabilities.
Built large-scale pipelines to pre-fetch and structure business website data, enabling dynamic enrichment of Feed Ads with product information.
Led cross-organizational initiatives (50+ engineers) spanning Ads Ranking, ML Infra, and product teams.
Delivered +0.03% Meta revenue uplift (~$75M annual incremental revenue) through improved ad relevance and conversion.
Established technical direction for leveraging generative AI in ads ranking and monetization.
Championed AI-native development workflows (e.g., Claude, internal copilots) to accelerate the product lifecycle, improving engineering velocity via code generation/refactoring and streamlining testing with AI-driven test case generation.
Tech Lead — Wearable Real-Time Communication (AR / Smart Glasses)
Led cross-functional engineering across devices, networking, and media teams, achieving a 30% improvement in video quality through system-level optimizations across encoding, transport, and rendering.
Designed and launched a unified telemetry and quality measurement platform for wearable devices, defining the metrics framework for end-to-end observability.
Introduced AI-assisted debugging and performance analysis workflows to accelerate root cause analysis in complex real-time systems.
Tech Lead — Business Messaging Monetization
Led 0→1 development of Meta’s first omni-channel Business Inbox (Messenger, Instagram, WhatsApp).
Architected and scaled foundational infrastructure supporting 100M+ businesses and 1B+ messages per day.
Defined system architecture for shared access to business conversations, including integration with the WhatsApp Business Cloud API, enabling unified messaging and multi-admin collaboration for SMBs.
