• Collaborated with Merchandising and UX team to build rich campaign site experience, including creating site visual materials(homepage hero images, icons, push notifications, emails, etc) for both web and mobile

• Conducted homepage hero image A/B tests to learn shoppers’ clicking/buying behavior, and relationship between ads visual type and user engagement

• Optimized hero image modules and visual directions that obtain higher user engagement (higher CTR and CVR)

• Collaborated with UX team to explore and test new Google Shopping homepage visual module and developed visual system during transformation stage (Google Express into Google Shopping)

• Coordinate with creative agencies (Sandbox Studio, Factor) for campaign assets production

• Worked with Marketing & Communication office to evaluate usability of existing website and rebuild clean, intuitive, mobile responsive website experience

• Translated clients' needs into intuitive web designs that were visually enticing, easy to use, and emotionally engaging