• Unified Platform

• My Stuff

• Search

• Growth

• Upsell

• Led the design and launch of the checkout optimization project on mobile and desktop ends, reducing shopping cart abandonment rate by 37%.

• Collaborated with the PM and marketing team to strategize and build 5+ seasonal and holiday campaign pages.

• Analyzed heatmaps and visitor recordings to discover site-wide usability issues and worked closely with developers to resolve them.

• Delivered design projects from conception to implementation for clients in different fields, including e-learning, CRM platform, competition management system, etc.

• Deliverables include heuristic evaluation, product requirement, user research, UI, etc.

• Redesigned the Building Detail page and the Listing Detail page with a senior UX designer to improve the conversion funnel, reducing drop off rate by 8%.

• Led the initial design and 4 iterations of the Buyer’s Guide and the Seller’s Guide, receiving 50+ views within the first day of launching.

• Took charge of planning and conducting user interviews and feedback sessions, summarized 10+ design opportunities, 4 of which were added to the team’s roadmap.