• Lead design efforts and ensure UX quality in revenue-generating vertical of transportation orchestration and new business vertical of parcel delivery

• Design customer-facing agentic AI transportation management system

• Experiment UX with large carrier base to improve carrier experience and optimize network efficiency

• Build humanized pricing experiences based on machine learning algorithms, in collaboration with Data Science

• Facilitate cross-functional workshops to paint the vision for the org and influence product roadmap

• Redesigned and shipped new products to drive engagement metrics in core product area, embedded in multi-functional squad

• Painted the vision with executives, translate it to product OKRs and design roadmaps, and socialize it with stakeholders internally and with customers externally

• Owned design process and foster design culture in the organization

• Identified product opportunities with stakeholders and PMs remotely and on site

• Defined product requirements and roadmap with PMs

• Turned business opportunities into storyboards, and collaborate with clients, PMs and developers on low-fidelity prototypes

• Prototyped using Invision, Principle and AfterEffects and iterated design based on qualitative research to understand user’s insights

• Established visual guideline for all software products of Continental by extending corporate brand from print design to software application design with German headquarter

• Implemented both web and mobile applications with local development team and China team

• Delivered strategy and design consulting to external clients, e.g. Walmart and Nanshan Insurance Taiwan

• Led workshops with key stakeholders and located problems by analyzing their current work flow with design thinking methodologies like journey map and business blueprint

• Solved customer paint points and opened business opportunities by co-designing software solutions with clients

• Wireframed applications with SAP frameworks and visual design principles

• Conducted focus group study to gather feedback and ethnographic research with actual end users

• Supported market sizing on New Energy Vehicles in China

• Analyzed business opportunities, risks and roadmap for Electric Vehicle markets

• Collaborated with local business partners and bureau to prepare for city-scale pilot in Beijing