Evolved a part-time collaboration into a long-term partnership as the sole designer.

• Partnered with Product and Engineering teams to implement a 0-to-1 design strategy, driving significant revenue growth.

• Designed high-value features that elevated the platform's market position, leading to a 3x increase in average contract value.

• Developed a comprehensive design system from the ground up, enhancing quality and efficiency as the company matured.

• Transformed manual workflows into intuitive digital systems, significantly reducing task completion times for service technicians and office managers.

• Served as the primary design stakeholder for the merchant transaction experience in a global fintech platform.

• Established component frameworks and best practices for the design system, enhancing consistency across projects.

• Collaborated cross-functionally with designers and engineers to optimize the end-to-end design process.

• Led full-cycle ownership of company-wide projects, from research to launch, enhancing policy management for insurance agents.

• Conducted user interviews and usability testing to gather insights and refine designs post-launch.

• Collaborated with product, engineering, and cross-functional teams to shape the end-to-end design process.