Led the development of scalable infrastructure to support company growth, driving cross-functional alignment across Sales, Marketing, Application Engineering, and Development teams. Architected and implemented an end-to-end client journey framework, optimizing onboarding, engagement, and retention. Defined and executed company-wide growth strategy, integrating operational workflows with product delivery and customer success. Directed marketing strategy to attract new business, focusing on ROI-driven initiatives that streamlined acquisition and ensured smarter, more efficient client onboarding.

Drove end-to-end design innovation by conceptualizing, designing, and developing interactive prototypes for future XR wearables, empowering cross-functional teams to gain conviction and inform strategic product decisions through tangible, user-centered demos.

Concocted the possibilities of XR. How we might use it, what Meta is best suited to use it for, how people would interact with it, and how to built it. Crystalized abstract interaction and experience concepts into an intuitive and scalable infrastructure by working across design, development, user research, and product planning. Designed and prototyped to capture any and every level of fidelity along the way, from big-picture ideas down to the minutia of a shader behavior.

Designed and developed new interaction concepts at Sony's Creative Center in SF for a variety of cutting edge technologies from IoT devices to Robotics to Augment Reality. Collaborated closely with Engineers and UX Research teams to invent social, productivity, or entertainment experiences, all of which required a thoughtful approach to human-computer or human-robot interaction. Rapid prototyped proof of experiences to demonstrate value and drive decision making across the company.