• Led App onboarding design, App redesign

• Supported 1 skip PM and 3 engineers, translate ambiguous ideas into practical design solutions, fast iterated design to explore PMF, presented to the executive team

• Consolidated User groups, and Tier map with UXR, defined phase 1 design goal

• Revamped the Safe design to enhance the 2-way communication (SMS) function

• Improved User Experience by collaboration with UXR and customer interview

• Maintained design system with the design team, and contributed to the Beta launch of the new design system

Owned 0-1 Product for web Applications

Complex user roles mapping and research

Define company style guide

Take charge of Logo design, and marketing design materials

Led website redesign project

• Owned B2B SaaS product design web application from 0 to 1, a cross-platform media analytic dashboard for marketers. Solo designer in an agile environment

• Improved user growth by 50.6%, session growth by 23%, got 100%+ increases on CPM

• Problem finding and managing stakeholders’ expectations by sprint design meetings

• Analyzed user data through google analytics and Fullstory data

• Organized design sprints, demos, designed QA website, and marketing materials

• Led the migration of design tools from Sketch to Figma, led workshops to help stakeholders onboard with new tools/workflow. Implemented structure and process to facilitate team communication, alignment, and solutions by set up design sync and presentation

• Created design guidelines for Hive’s products (Mensio, Moderation dashboard, thehive.ai, hive moderation.com) Served as a Visual Designer for various in-house projects including responsive website design, component-driven design