• Designed user-centered experiences for AI-driven products, from user research and ideation to prototyping and testing.

• Turning user insights into actionable improvements, collaborating with cross-functional teams to align with client goals, delivering end-to-end design solutions.

• Led user interface A/B testing and utilized data driven insights to improve a B2B platform with product development strategies.

• Worked closely with engineers, and product managers to develop a sustainability tracker saving companies $10M in revenue.

• Conducted research and competitive analysis to support go-to-market strategy for a healthcare product, securing client buy-in.

• Conducted 54 user interviews for Chevron to determine product-market fit while developing strategies to achieve business goals.

• Implemented user-centered design methods at Hewlett-Packard improving operation efficiency and task completion rates by 30%.

• Partnered with product and engineering to define requirements and ship features for an on-demand delivery platform.

• Optimized delivery-agent app, reducing delivery time by 25% for 100K daily users, enabling ~20 additional orders per agent per day.

• Designed e-commerce experiences that increased CTR by 10%.