Led the design for Jira and Confluence onboarding by optimizing user conversion with high-velocity experiments, driving 27.9% increase in Week-1 core actions and a 16.9% lift in onboarding.

Directed the growth roadmap by synthesizing competitive insights and user research into actionable experiment initiatives, effectively defining the "next-bet" investment areas for cross-functional teams.

Engineered a scalable, AI-augmented setup experience for Jira, simplifying complex user configurations into a streamlined system that balanced technical feasibility with high-conversion interaction patterns.

Re-engineered the enterprise support ecosystem by aligning 10+ cross-functional teams, resulting in doubling of conversion (35% to 65%) and a significant drop in user friction (34% bounce rate reduction).

Directly influenced the career trajectories of 10+ designers, providing technical guidance and career coaching that led to successful promotions.

Championed Service Design methodology at Atlassian by developing and delivering a "101" workshop series, successfully integrating service blueprinting into the standard workflows of 5+ global departments.

Transformed complex wealth management requirements into a streamlined user experience through rapid, customer-feedback-driven iterations in a fast-paced startup environment.

Core contributor to the UI pattern library, ensuring consistency across the platform.

Helped scale the design team by interviewing 200+ candidates with a high bar for craft and culture-fit.

Facilitated weekly technical seminars and collaborated with faculty to deliver curriculum for Social Informatics, refining the ability to communicate complex design/social concepts to diverse audiences.

Led the interaction model redesign for SlingPlayer (Mobile) and Dish Explorer (iPad), focusing on simplifying multi-device navigation for consumer media apps.