Lead Product Designer for Proactive Messaging, Apps Core, and Developer Platform at Kustomer

• Spearheaded product discovery, scoping, and design planning for automated proactive messaging campaigns from 0 to 1

• Revitalized the Apps Marketplace user experience, including installation, setup, consumption; Drove the design for Shopify order creation and live chatbot installation experience within Kustomer

• Led research and brainstorming sessions to establish the vision for the app developer experience, pinpointed product opportunities, and obtained buy-ins for the Apps Core team

• Facilitated strategy workshops and vision sprints to guide roadmap planning and design implementation in collaboration with product, engineering, and data science teams

• Partnered with engineers to develop informed solutions, validate their impact through multi-phase experiments

Design System Advocate and Contributor

• Directed the design system creation process alongside fellow designers

• Streamlined 14 text styles from 400 hardcoded text styles by leading the Typography revamping project as the lead of 1 fellow designer and 1 developer

• Developed 7 design components and patterns, enhancing the design system across all products

Design Process Innovator for Design Organization Growth and Enhanced Design Operations

• Devised design quality checklists and brief guidelines

• Coordinated Figma Evaluation and Migration Initiatives, conducting Figma Training Workshops for designers, researchers, engineers, and stakeholders

• Implemented a Figma-based handbook for cross-functional collaboration, overseeing design library management processes

• Mentored designers across multiple teams

Kustomer was acquired by Meta in Feb 2022