EXTRACT, LOAD, TRANSFORM (ELT, B2B)
• Collaborated with Product Managers and Developers to establish a folder management system within the product, facilitating seamless file organization for customers.
• Through my management of multiple enterprise projects, I ensured that designs met accessibility standards and aligned with client requirements. As a result, three customers signed deals with Symon.AI.
PRODUCT LED GROWTH (PLG, B2C)
• Employed research analytic tools such as Heap and LogRocket to perform a thorough heuristic evaluation of user flows, and leveraged insights to develop persuasive pitches for stakeholders on proposed solutions to improve the user experience.
• Collaborated with Product Managers, Developers and Data Scientists in two-week sprints to deliver top-notch design outputs and leveraged A/B testing methodologies to optimize designs based on user feedback.
• Created and incorporated over 30 illustrations in email campaigns, specifically designed to stimulate the release of dopamine, resulting in a 2% increase in user retention rates.
DESIGN SYSTEMS
• Led an independent initiative to enhance Symon.AI's design system which increased the number of completed design tasks by 20% within the first quarter of implementation.
• Teamed up with the Design Foundation to unify Symon.AI's design system with Varicent's, leading to a unified seamless user experience for both product users.
• Collaborated with the senior visual designer to create illustrations that optimized her workflow and expedited her design process, making a valuable contribution to the overall design system.
