Hybrid role sitting across product management and solutions, focused on data and AI products, forecasting, revenue risk visibility, and sales productivity across EMEA and APAC.

Identified media planning as a major operational bottleneck across Sales, Support, and Leadership, then led the development and rollout of Foresight Planner, a GCP-based forecasting capability.

Reduced planning time by 99% for 100+ sales users across EMEA/APAC, with US rollout underway.

Owned the full product lifecycle for data and AI tools: roadmap, requirements, specs, user stories, acceptance criteria, backlog coordination, adoption tracking, and iteration after launch.

Diagnosed payment-related revenue leakage across the region and built a risk-monitoring dashboard in BigQuery and Looker, helping teams recover $6M in at-risk revenue across 200+ enterprise accounts.

Defined product requirements and technical direction for an AI Sales Co-Pilot designed to automate account performance audits and reduce client delivery turnaround to one day.

Supported pre- and post-sales cycles through technical discovery, demos, POCs, solution architecture discussions, and objection handling when needed.

Owned product and data initiatives across 26 MEA markets, focused on sales productivity, commercial data reliability, and workflow automation.

Identified fragmented commercial data as the core blocker slowing client responses and impacting win rates.

Owned the strategy and roadmap to unify data across 26 MEA markets, aligning Sales, Data, Engineering, and regional stakeholders.

Ran discovery with sales teams, internal users, clients, and leadership to define requirements, success metrics, delivery priorities, and trade-offs.

Prioritised ML-driven automation over lower-impact reporting work, cutting client brief response time by 45% and reducing manual workload across the region.

Led centralised data pipeline rollout using Snowflake, Talend, and SQL, turning inconsistent local datasets into a more reliable commercial source of truth.

Partnered directly with Dubai Airports and Publicis to translate data infrastructure into usable commercial products and drive adoption through training and enablement.- Designed the sales products roadmap

Regional product operations and solutions role focused on feedback loops, launch readiness, technical blockers, advertiser integrations, and product adoption across the MENA region.

Built and owned the regional feedback system connecting advertisers, Sales, Product, and Engineering, turning recurring integration blockers and field pain points into structured roadmap inputs.

Designed the advertiser onboarding process for strategic accounts adopting Snap ad products, including Server-to-Server API integrations and SKAdNetwork.

Built internal dashboards tracking advertiser health, integration status, technical blockers, and product adoption, giving Leadership and cross-functional teams a reliable regional operating view that did not exist before.

Coordinated UAT and launch readiness across Sales, Support, Product, and Engineering for new ad product rollouts, including enablement materials, playbooks, and go-live sequencing.

Acted as regional SME for tracking infrastructure, mobile attribution, and advertiser integration topics.

Prototyped S2S API implementations in Python and Postman to help clients validate technical feasibility and resolve implementation blockers.

Customer-facing technical role supporting enterprise advertisers through integration troubleshooting, solution design, and revenue protection across MENA.

Protected over $10M in at-risk revenue by identifying client integration blockers early and building custom solutions, some of which were later scaled globally.

Audited and troubleshot complex web tracking setups for major advertisers using HTML, CSS, JavaScript, browser dev tools, and HTTP protocols.

Built custom scripts in Python and C# to unblock API and tracking implementation problems that had no off-the-shelf fix.

Supported deal closing, upsell, retention, and renewal by handling technical objections, validating feasibility, and translating technical findings into commercial recommendations Sales could use.

Queried campaign databases to identify delivery trends, improve campaign reliability, and surface revenue opportunities for account teams.

Worked across Sales, Account Strategy, Product, and Engineering to resolve implementation issues and improve customer experience.

Technical project and infrastructure role focused on operations, internal APIs, ITIL processes, and secure access to infrastructure data.

Managed infrastructure operations for a global banking environment with 300,000+ active objects, ensuring ITIL compliance and security standards across teams.

Designed secure internal APIs giving business applications controlled, audited access to sensitive CMDB infrastructure data.

Coordinated across infrastructure, security, operations, and application teams to resolve issues and improve internal data reliability.

Balanced business needs with strict banking security and operational requirements.