Seasoned product designer with over 10+ years of experience in business design industry. Love solving complex problems within the context of human, empathy and technology.
• Led designs for Meta's internal metrics platform, including metrics developer experience, metric review and metric go-to-market work stream, resulting in significant time savings and fundamental metric quality increased.
• Designed and led the recreation of MassMutual’s ServiceNet, which helped 7,000+ financial advisors complete transactions digitally and reduced service center calls by ~35%.
• Planned and co-launched 3 remote usability tests with 20+ financial advisors to improve UX/UI.
• Build a design system for MassMutual 2B products ecosystem.
• Created and tested shopping experience on wayfair.com for millions of users, focusing on search, browse, product filter, and personalization with design process managed in agile framework.
• Successfully applied user insights to improve experience and increase key business metrics, like Conversion Rate +2.19%, Add to Cart Rate +2.33%, PDP View Rate +0.74%.
• Planned and launched 70+ user tests and provided guidance for 15+ A/B tests.
• Created UX/UI design for an internal transcription/annotation tool, enabling Google researchers to process high quality100+ hours of raw audio data to train ML dialog language models, which contributed to Google AI.
• Designed visual communication materials, slide template, logo and internal website for Google team.