Lead and drive the design initiatives for the social-related Ad products

I have led the design of an automation feature called Workflows, which provides a variety of integrated features that support cross-channel marketing, marketing to sales handoffs, and data attributions. I also provided design solutions for LinkedIn Audience Sync and unified Integration Settings. Additionally, I facilitate cross-BU design discussions in order to establish a common design language.

As part of the Global R&D team, I developed self-serve experiences for Next-Generation Digital Insurance Products. I have designed administrative platforms, campaign management systems, and pension/retirement estimators for clients such as Lincoln Financial Group, Prudential Financial, and MetLife. (In 2026, Vitech Systems Group was acquired by Majesco.)

With co-branded content from Group Nine's featured brands Thrillist, The Dodo, and PopSugar, I designed and shipped over 10 advertising campaign websites. Clients include Carnival Cruise Line, Verizon Wireless, Resolve Carpet Cleaner, Hill’s Pet Nutrition, and Discover Card. The Island Hoppers campaign won the “Best of the Week'' on Numerator in June 2019. (In 2022, Group Nine Media was acquired by Vox Media.)

My mobile-first design experience includes the redesign of My Verizon Mobile, the smart city app, the datameter app, and the wearable payment app. In addition, I assisted the diagnostics team in developing a tool for internal data analytics.

Mobile Apps

• Content Transfer

• My Verizon: Device Purchase

• Smart City

• Device Health Check

• My Verizon: Simple Plan

• Voice Assistant: Usage

• Voice Assistant: Bill Payment

• Voice Assistant: Travel Abroad

Wearable Apps

• Datameter Watch App

• My Verizon Watch Skin

• My Verizon: Bill Payment

Web Portals

• My Verizon Diagnostics

• My Verizon Services

PC Software

• My Verizon Factory

Promotion and Demo Videos

• Showcase Videos of 2014 and 2015 IT Projects

• Datameter Promo in IBM Conference

• Instruction Video of SIMON Tablet App