• Owned the end-to-end experience of Chefling’s mobile app on both iOS and Android platforms. Improved app quality drastically from 3.4 avg star rating to 4.3 avg star rating in 4 months.

• Delivered over 20 projects, including leading and shipping Chefling’s Web app from 0 to 1.

• Collaborated with CEO and PM on developing Chefling’s monetization strategy and successfully launched its first premium subscription model.

• Worked on partnership programs, including the smart kitchen appliance demo with Bosh on CES 2020.

• Developed standardized visual language and managed UI component library across all platforms, including iOS, Android, Web, and Marketing.

• Led the design of an identity verification app that facilitated the company’s business partnerships with AT&T, Verizon, TransUnion, etc.

• Redesigned AID administration portal, including risk monitoring dashboard, configuration, and transaction management tool. Improved the system learnability, reducing client training cost by ~40%.

• Partnered with the product team on the Review Management mobile app revamp. Driven research and designed key features, including review, filter, and messenger.

• Collaborated with growth team and marketing team to create a new suite of marketing assets, including website widgets, blog posts, Ads, and emails. Increased the number of sales leads generated.