• Founding designer on Meta's Business AI Agent team, contributing to the product vision that was greenlit by company leadership and grew into its own organization. Designed key surfaces across the agent experience including business onboarding and setup, agent skill configuration and instruction authoring, the sandbox testing environment, and the pivot from general-purpose agent to Sales Concierge format.

• Worked at the intersection of product design and AI model behavior collaborating closely with ML engineers to contribute to behavioral guidelines, participate in evaluation workflows, and designed the orchestration layer that gives businesses granular control over agent capabilities

• Supported a rapid AI research initiative as design STO, helping teams prototype concepts, define research questions, and run unmoderated studies with 2,000+ users every two weeks creating a continuous signal pipeline that informed product prioritization across Business AI.

• Designed consumer-facing agent experiences across multiple surfaces: the in-chat agent interaction on Messenger and Instagram, the website plugin widget with agentic navigation and checkout support, and the E2E continuity vision across ads and web agentic experience.

• Drove performance improvements for Business Messaging Ads ($10B ARR), designing entry points, post-click experiences, and conversion flows across Facebook and Instagram. Systematized 20+ ad formats for cross-platform consistency. Partnered with PM to build team strategy from the ground up, securing buy-in from Instagram teams through internal review processes despite operating outside the IG organization.

• Served as design system STO for Messenger Business Messaging, supporting 20+ designers by unblocking design reviews, introducing new patterns and components, and helping resolve 50+ product and design review blockers.

• Led the Shopping Experience vision and launched four new product surfaces, resulting in a 3× increase in daily active users and an 89% lift in tour scheduling.

• Developed a cross-office design system that aligned patterns between LA and SF teams and accelerated engineering + design throughput.

• Increased offer-submission rates by 120% and raised NPS by 12 points through targeted UX improvements.

• Led research across six major initiatives, translating insights into product strategy and experience enhancements.

• Participated in hiring and candidate evaluation, helping expand the design team with two new members.

• Served as the founding designer for Open Listings, driving the product vision across web, iOS, and Android, contributing to $1B in home closings within a year and the company’s acquisition by Opendoor.

• Built the product’s design system to streamline collaboration and improve delivery speed.

• Increased offer-submit conversion by 120% and improved Net Promoter Score by 12 points.

• Conducted user research across six initiatives, informing experience improvements and product strategy.

• Helped grow the design team by interviewing and evaluating candidates.

Co-founded and led Product/Design for a Ukrainian-Swedish pet wearable venture, orchestrating R&D, marketing, and design to deliver the initial smart collar and mobile app to first users, securing funding and paving the way for acquisition.

Partnered closely with founders to shape the brand identity, define the core website and product experience, and drive early product vision. Played a strategic role in guiding R&D direction for flagship products, ensuring design principles were deeply embedded into early product decisions and long-term innovation.

As the company scaled, I hired and managed the first three designers, establishing early design standards, workflows, and culture. My work bridged brand strategy and user experience, helping lay a cohesive foundation for growth and contributing to the platform securing 150+ vendors within the first two years.