As the 0–1 designer for BoltPlay, established the foundation for a gaming advertising platform enabling one-click checkout within ad placements

Leads the end-to-end design process, from research and rapid iteration to testing and platform quality assurance

Improved the Checkout product by collaborating with product managers, user researchers, engineers, and sales

Collected data, mapped workflows, and created high-fidelity prototypes to clearly communicate product and design decisions to stakeholders

As the 0-1 designer, I created the product and branding for DwellWell, a B2C proptech tool that guided and educated first time home buyers

Collaborated with key stakeholders through formal presentations, led by story telling and user data to steer design decisions and product priority - avg 23% MoM growth

Spearheaded design projects from inception to execution by gathering user research, iterating prototypes, establishing a design system for seamless hand-offs and facilitating quality assurance post launch

Acted as the sole visual designer, developing marketing strategies through competitor research, A/B testing, and multi-channel exploration driving brand awareness and user growth

Crafted products that streamlined operations, sales and project timelines in the healthcare and service industry for D2’s B2B clients

Created wireframes, user flow diagrams, high-fidelity prototypes and presentations to ensure clear communication of product decisions to key stakeholders

Partnered with cross-functional teams to design innovative, user-centric brand experiences across various marketing channels

Led the product design for Tenna, a B2B, all in one fleet and construction asset management platform as the sole designer

Owned the entire design process from user research and rapidly iterating wireframes to user testing and quality assurance of the web, iOS and Android products

Worked closely with leadership to design marketing and product campaigns targeting new client acquisition