• Led UX for an LPM recommendation mechanism focused on increasing merchant conversion and platform profitability.

• Partnered with data science to apply GenAI to customer support use cases, identifying high-impact opportunities where AI could improve response quality and operational efficiency.

• Supported enhancements to the internal AM dashboard, increasing clarity and reducing time spent navigating fragmented tools.

• Led design for the payroll product from research to MVP, resulting in 10% customer adoption

• Designed a sign-up flow for payroll

• Managed all design assets (print, digital, and packaging)

• Conducted user research, problem interviews, and usability tests

• Created wireframes and hi-fidelity mockups