Linkedin Ad Formats team - Focusing on marketing content optimization, leading technical designs for marketing initiatives and cross-team alignments in:

• Ads Consolidated Rendering Platform

• Ads Campaign Manager

• Marketing Content and Media Data Storage Foundation(SQL and Vector databases)

• Video Ads tracking, conversion, attribution data pipelines (Spark)

• Observability Strategy for live video events streaming (Azure)

Linkedin Ad Formats team - Tech lead for Linkedin Sponsored Messaging Ads, including:

• Ads Serving & Frequency Cap

• Sponsored Message Lifecycle Platform & Storage

• Campaign Management - Advertiser Experience for Messaging Ads

• Relevance and Ranking AI integration

• ROI Measurement and A/B Experimentation

AI Infra org - focused on evolving a production ML data infrastructure using Kappa streaming architecture (Kafka, Samza, Hadoop, Spark):

• Online data store for over 100K read qps

• Nearline data standardization pipelines

• Offline data reprocessing and backfilling TBs of LinkedIn members and jobs data

AWS Identity

Developing and maintaining worldwide OAuth-2.0 cloud services within distributed systems enviorment.