• Increased retention rate by 10% through the design of new lifestyle features, aligning with the super app vision.

• Implemented a widely adopted design system with leadership buy-in, which decreased team's time spent designing and developing.

• Led stakeholder management as the sole designer, working closely with the CEO, Tech Lead, and cross-functional teams.

• Implemented rapid design processes, accelerating time-to-market and enabling swift iteration of high-quality prototypes.

• Managed to establish strong relationships with engineers, implemented efficient handoff processes, and resulted in the seamless execution of designs.

• Reduced expenses and facilitated swift design modifications and improvements for our website by transitioning from React to Webflow.

Led design for an innovative scanning app at EirMed, revolutionizing medical device registration verification in the European Database for Medical Devices (EUDAMED).

Rebranding and UX enhancements for the website

* Guided a high-performance Marketing campaign in Tunisia, resulting in significant growth in #Sign-ups.

* Developed and executed an automated email marketing strategy, optimizing the user journey, increasing %CR, and reducing %dropouts.

* Managed a team of 3 creative individuals.

* Enhanced the organization's brand positioning in the region, leading to improvements in branding metrics such as user satisfaction rate.