• Redesigned and launched the company website by developing sketches, competitor analysis, and prototypes. The improved navigation and usability attracted two new clients and boosted audience growth by 36.1% in the first year.

• Developed fifteen home consumer products to expand product lines for a $7 billion manufacturing company. Significantly contributed to market research, storyboarding, ideation, prototyping, iteration, and creating detailed design specifications. Resulted in shelf presence at The Home Depot, with 4.7 out of 5-star customer satisfaction rating, and a 92% recommendation rating.

• Delivered high-quality visual assets, colour and typography strategies for Glowforge laser printers and the first dual-camera video doorbell to spearhead critical first-to-market efforts at the Consumer Electronics Show.

• Designed the MVP of a fashion social app (IOS) as the sole product designer to get traction with retail customers and end-users.

• Created the end-to-end experience through user research, market analysis, sketch, persona, user flow, wireframe, prototype, mockup, visual design, usability testing, iteration, and design handoffs.

• Collaborated closely with the product manager, marketing team, engineers, and 3D artists on product thinking, strategic decisions and addressing technical constraints to meet user and business goals.

• Resulted in gaining one retail partner, West Coast Leather; receiving an 80% success rate and 57 net promoter score in user testing; and attracting high interest from investors.