Led product design for multiple internal enterprise systems, owning end-to-end strategy and execution across experimentation and campaign platforms.
Evaluate — Enterprise Experimentation Platform
Internal A/B testing system supporting product teams across Yahoo.
• Led end-to-end redesign of experiment setup and management workflows, improving onboarding clarity and reducing configuration friction across Workspace validation and approvals
• Redesigned global and local search architecture and launched dashboard features to enhance experiment discovery, monitoring, and performance tracking
• Defined structured bucket calculation flows and experiment lifecycle framework to standardize configuration logic at scale
*Following AI product training, explored AI-assisted validation and intelligent workflow guidance through prototyping
Senderhub — Brand & Email Service Provider Platform
Enterprise platform supporting brands and email service providers within Yahoo Mail infrastructure.
• Led end-to-end redesign of core workflows and information architecture
• Designed Promotions, schema-enabled emails, AMP for Email, and IMI features to enhance message visibility and interactive functionality
• Built Complaint Feedback Loop system to streamline sender complaint management and improve deliverability
*Featured in Yahoo’s quarterly Product Visibility presentation following launch
Cosmo — Cloud Enablement & Monitoring Platform
Internal cloud platform supporting account monitoring, security alerts, and cost optimization.
• Redesigned account detail and profile architecture to improve visibility into configuration, usage, and security signals
• Reworked cost optimization and utilization features to surface actionable insights for resource management
