Greater New York City Area
Campaign Manager 360 - Ad Serving Backend
• Developed and maintained distributed ad-serving backend systems for Campaign Manager 360, an integral component of Google Marketing Platform.
• Built scalable, reliable systems for ad serving and targeting across multiple channels, ensuring performance-sensitive, low-latency operations using C++, driving significant revenue impact.
• Built scalable Python-based data pipelines to generate audience insights, utilizing predictive modeling for optimizing creative rotation and frequency in media planning.
• Deployed real-time machine learning algorithms using TFX to optimize ad bidding strategies that drive performance at scale and maximize client ROI.
• Enabled high-quality conversion attribution by leveraging Chrome Privacy Sandbox APIs, aligning with industry-leading privacy standards.
Brand Safety Controls - Publisher Safety
• Built and maintained machine learning models to enhance brand safety for Display Ads publishers and users.
• Enabled precise filtering of sensitive ads and topic-specific ads through solutions like Sensitive Classifier Filtering and General Category Blocking.
• Provided publishers and users with robust tools to block ads aligned with their preferences, ensuring a safe and relevant ad experience.
