CHOXUE is on a mission to make sports a part of education in Asia.

• Leadership: Headed the design team. Set and operated milestones for design apartment.

• Strategy: Co-worked with CEO on company pitch deck and received 500k funding by Joe Tsai, co-founder and vice chairman of Alibaba Group

• Branding: Clarified brand value proposition, redesigned brand identity and defined our brand guideline

• User research: Assembled user insight and formalized user profile. Planned and conducted internal and external product testing

• UI / UX Design: Set the platform user interface standard, Organized user stories and user map

BASSIC strive to provide equal basketball training opportunity to middle school and high students in China. Our products help athletes build skills, advanced profiles, and network all at once through integrated training system.

• Leadership: Co-founded this startup with two co-founders at my senior year of college. Co-worked on pitch deck and received our funding in Shanghai, China.

• Branding: Directed company naming and mission vision workshop. Devised brand identity, art direction and creative direction. Planned and executed brand development milestones based on business strategy

• User research: Developed and conducted user research to identified main users. Planned and executed external product user testing

• UI / UX: Experienced in building mobile app and company website, directed platform user interface, user experience design